Matt's Bar

​There is so much more to 5 Hour Energy than just an energy drink. With the caffeine of only one cup of coffee, these drinks are significantly healthier than the average "energy shot." This redesign features a cleaner, brighter palette, has a more efficient use of typography, and a new logo that reinforces the name.

Branding

Matt's Bar

Matt’s Bar is a dark, dingy, little neighborhood bar in South Minneapolis with tons of character and a patchwork identity that has developed over the years. For my senior thesis, I wanted to develop a cohesive, recognizable branding system for Matt’s without losing all of the personality. It’s a classic burger and beer joint so I used classic layouts and font styles. The rest of the system is built on the neon building signs since they are, by far, the most recognizable part of the building. The logo has been redesigned to match those signs which is also the inspiration for the system's bright red color.