There is so much more to 5 Hour Energy than just an energy drink. With the caffeine of only one cup of coffee, these drinks are significantly healthier than the average "energy shot." This redesign features a cleaner, brighter palette, has a more efficient use of typography, and a new logo that reinforces the name.
Mickey’s is iconic to the people in St. Paul, but over time, the story of the little restaurant in the train car has faded. This series of ads revitalizes that story by using type, copy, and imagery from the passenger rail era and also increases customer recognition by using the building as the focus for the ads.