Mickey’s is iconic to the people in St. Paul, but over time, the story 
of the little restaurant in the train car has faded. This series of ads 
revitalizes that story by using type, copy, and imagery from the 
passenger rail era and also increases customer recognition by using the 
building as the focus for the ads.

Mickey’s is iconic to the people in St. Paul, but over time, the story of the little restaurant in the train car has faded. This series of ads revitalizes that story by using type, copy, and imagery from the passenger rail era and also increases customer recognition by using the building as the focus for the ads.

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