Being director and designer I was able to stage photos that worked for multiple executions across all of our platforms.
Original Park Square logo
Designed by Adsoka
Park Square Play Pass
The Play Pass was a punch card promotion specifically designed to make theatre more accessible to college students. This design allows people who are unfamiliar with Park Square to get acquainted with the brand but still immediately and explicitly says "performance theater" to the fleeting attention span of a college student.
Happy Turkey Day!
This design was simply a lighthearted way to wish our social media followers a Happy Thanksgiving.
New Talent Spotlight
Like any industry, theater has it's rockstars. The people that are in every show all over town. The people whose faces are instantly recognizable to any regular theater goer. The New Talent Spotlight was developed for Facebook as a way to feature Park Square's lesser known actors and build that familiarity between actor and audience.
Paint the Town Red
Each summer Park Square Theatre holds an event to kick-off the start of the new season and promote single ticket sales. Fortunately located next to a farmers market and strategically timed during the lunch hours we were able to reach out to a whole new pool of potential customers. Red was the first show of the season and the theme of this event.
The entire staff was dressed in red and helping to run the event.
There was free Italian ice and candy for a hot summer day...
There was a register to win to expand our mailing list...
And just for some added fun and excitement, we came up with paint balloon darts. Black balloons filled with black paint, but find one with red paint inside and win a pair of tickets to any show of the season.
It was a hit!
And in interns were certainly having fun running the booth.
We tried to create a splatter free zone...
... but even those in their office best couldn't resist!
The Raise a Glass event was an online development appeal. Rather than sending out another letter, this event was completely driven by social media.